Ashley Fry

Senior Director of Marketing Innovation

Certified Marketing Management Professional (CMMP)

12+ years experience

Ashley Fry is a highly accomplished Marketing Strategist with a proven track record of success in developing and executing innovative marketing campaigns that drive tangible results. With 12 years of experience in the marketing field, Ashley has consistently demonstrated her ability to adapt to the ever-evolving landscape of digital marketing and deliver exceptional outcomes for her clients and employers. She currently holds the position of Senior Director of Marketing Innovation at NovaTech Solutions, where she leads a team of talented marketers in creating and implementing cutting-edge digital marketing strategies. Before joining NovaTech, Ashley spent several years at Global Reach Enterprises, where she specialized in brand strategy, market analysis, and campaign management. Throughout her career, Ashley has consistently exceeded expectations, and is passionate about helping organizations achieve their marketing goals through data-driven insights and creative solutions. She is a frequent speaker at industry events and is recognized for her expertise in content marketing, SEO, and social media engagement. Ashley holds a Master's degree in Marketing from the University of California, Berkeley.

Articles by Ashley Fry

Customer Experience

CXM Marketing Failures: Fix Them in 2026

Many businesses struggle with truly understanding and engaging their customers, leading to missed opportunities and frustrating experiences. Effective customer experience management (CXM) isn’t just about…

Ashley Fry · · 10 min read
Customer Experience

CXM: 1.6x Revenue Growth in 2026

Key Takeaways Organizations that prioritize customer experience management (CXM) see 1.6 times higher revenue growth compared to those that do not, demonstrating a direct correlation…

Ashley Fry · · 8 min read
Customer Experience

Pixel & Prose: Fixing CXM in 2026

The digital marketing agency, “Pixel & Prose,” faced a daunting challenge. Despite their innovative campaigns and a burgeoning client list, their client retention rates were…

Ashley Fry · · 7 min read